I’ve been noticing a weird trend lately. On one hand, Big Tech companies like Meta are going all-in on AI, building smarter systems and faster automation. On the other hand, brands like Heineken, Aerie, Polaroid, and Cadbury are running anti-AI ad campaigns that celebrate ‘human-made’ creativity and poke fun at machine-generated art.
It’s like we’re seeing a cultural tug-of-war between automation as progress and authenticity as rebellion. But what’s behind this ‘human vs. AI’ branding trend? Is it genuine advocacy for creativity, or just marketing theater?
I think it’s interesting because it highlights the complexities of AI adoption. While Big Tech sees AI as a key to innovation and efficiency, other brands are using it as a way to stand out and connect with customers on a more emotional level. By embracing ‘human-made’ creativity, they’re trying to convey a sense of uniqueness and personality that AI-generated content can’t replicate.
But is this approach sustainable, or will it eventually backfire? As AI technology continues to improve, will we see a shift in how brands perceive and utilize it? And what does this mean for the future of creativity and innovation?
It’s a fascinating time to be watching the AI landscape, and I’m curious to see how this trend plays out. What do you think? Are you team ‘human-made’ or team AI?